x

Welcome to MI6 Headquarters

This is the world's most visited unofficial James Bond 007 website with daily updates, news & analysis of all things 007 and an extensive encyclopaedia. Tap into Ian Fleming's spy from Sean Connery to Daniel Craig with our expert online coverage and a rich, colour print magazine dedicated to spies.

Learn More About MI6 & James Bond →

Daniel Craig speaks about Heineken product placement deal

17-Apr-2012 • Skyfall

Product Placement News spoke to Daniel Craig about the controversial deal with Heineken that has seen a number of scare stories do the rounds in the media since the beer brand announced its on-screen partnership with 007.

“We have relationships with a number of companies so that we can make this movie,” maintained Craig. “The simple fact is that, without them, we couldn’t do it. It’s unfortunate but that’s how it is.”

Craig continued, “There’s a big furore about it (the Heineken product placement), but it’s not what the movie’s about, I promise you. We haven’t sold out completely.”

Discuss this news here...

Open in a new window/tab