Sam Mendes: 007 has not ditched Martinis

Skyfall - 07-07-12
"Skyfall" director Sam Mendes has finally shot back at overblown tabloid reports that James Bond has ditched his classic Martini for a Heineken beer thanks to a lucrative product placement deal.

What the tabloids failed to report is that the Bond productions have had a long standing relationship with Heineken, and if you go back all the way to the beginning, even "Dr. No" featured prominent product placement for Red Stripe beer. Bond even drank beer from the bottle in "Quantum of Solace" but none of the sharpened journalists caught that either.

MI6 reported at the turn of the year that Bond will visit a glitzy Martini bar whilst overseas in "Skyfall".

Mendes has now confirmed that although 007 will sup a beer in one scene, he will still prefer his classic drink.

He told GQ Magazine, "There is a moment where he drinks Heineken, or rather a beer. But there is a story reason for that. And he does drink other things..."

Thanks to `Samuel001` for the alert.

Discuss this news here...

 
Earlier Story: No new Aston Martin in 'Skyfall' despite rumours

Later Story: 'U.N.C.L.E.' producer Norman Felton dies aged 99

This content is maintained by www.mi6-hq.com Content is copyright its respective owners and is published for non profit educational use only. All original content is copyright mi6-hq.com © 2014. MI6 accept no responsibility or give warranty for the accuracy authenticity or correctness of content. James Bond 007 is a registered trademark of DANJAQ, LLC, a Delaware corporation in the United States and/or other countries. Webmasters seeking news syndication or for press contact information - click here.

Not Forgetting James Bond - Syd Cain Autobiography

Latest Headlines

Bond News - 19-12-14
'The Man With The Golden Gun' celebrates its 40th anniversary today... Full Story

Media Alert - 18-12-14
Listen online - 'The Soviet James Bond' on BBC Radio 4... Full Story

Bond News - 18-12-14
'O.H.M.S.S.' celebrates its 45th anniversary today... Full Story

Bond Style - 17-12-14
Aston Martin's design director comments on the DB10... Full Story

Bond Style - 16-12-14
Belvedere announces official partnership with 007... Full Story

Bond Style - 16-12-14
SPECTRE to feature Belvedere vodka... Full Story

Spectre (2015) - 15-12-14
Proposed Italian prop firearm laws postponed, will not inhibit SPECTRE shoot... Full Story

Spectre (2015) - 14-12-14
Christoph Waltz talks of his SPECTRE character and casting, denies rumours (updated)... Full Story

Spectre (2015) - 13-12-14
EON Productions issues statement on news of draft SPECTRE script leak... Full Story

News Archive