Heineken release 007 designed bottles|
The new "Skyfall" look for Heineken comes in two formats, adapted from the brand's new "star" bottle design.
"The newly designed Star Bottle allows Heineken to take a huge step forward in the globalization of the brand, which started with our 'Open Your World' marketing campaign and our more recent draught program," Colin Westcott-Pitt, VP of Marketing, Heineken USA, stated. "The Heineken bottle has gone through a number of progressions but has always maintained its core iconography that has become a symbol of upscale premium beer, and this philosophy will remain the same with the new Star Bottle design."
Heineken has also partnered with NY fashion brand Public School to create a limited edition duffle bag.
"We chose Public School as a partner because their clientele, like ours, are open-minded, confident, resourceful men who know quality, seek out new experiences and are ever-evolving in all aspects of their life," said Olga Osminkina, senior brand director of Heineken USA.
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Earlier Story: 'Bond, James Bond' clip from 'Skyfall' now online
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