Heineken release 007 designed bottles
Collecting - 12-10-12

The new "Skyfall" look for Heineken comes in two formats, adapted from the brand's new "star" bottle design.



"The newly designed Star Bottle allows Heineken to take a huge step forward in the globalization of the brand, which started with our 'Open Your World' marketing campaign and our more recent draught program," Colin Westcott-Pitt, VP of Marketing, Heineken USA, stated. "The Heineken bottle has gone through a number of progressions but has always maintained its core iconography that has become a symbol of upscale premium beer, and this philosophy will remain the same with the new Star Bottle design."

Heineken has also partnered with NY fashion brand Public School to create a limited edition duffle bag.

"We chose Public School as a partner because their clientele, like ours, are open-minded, confident, resourceful men who know quality, seek out new experiences and are ever-evolving in all aspects of their life," said Olga Osminkina, senior brand director of Heineken USA.

Discuss this news here...

 
Earlier Story: 'Bond, James Bond' clip from 'Skyfall' now online

Later Story: Amazon release 30 second samples of Thomas Newman's 'Skyfall' OST

This content is maintained by www.mi6-hq.com Content is copyright its respective owners and is published for non profit educational use only. All original content is copyright mi6-hq.com © 2014. MI6 accept no responsibility or give warranty for the accuracy authenticity or correctness of content. James Bond 007 is a registered trademark of DANJAQ, LLC, a Delaware corporation in the United States and/or other countries. Webmasters seeking news syndication or for press contact information - click here.

Not Forgetting James Bond - Syd Cain Autobiography

Latest Headlines

Bond Style - 16-04-14
'Spooks: The Greater Good' movie starts shooting, co-produced by Pinewood Pictures... Full Story

Actor News - 15-04-14
Daniel Craig withdraws from the production of courtroom drama 'The Whole Truth'... Full Story

Bond Style - 15-04-14
Petrol station seen in 'Goldfinger' set to close after more than 50 years of service... Full Story

Bond 24 - 14-04-14
Chiwetel Ejiofor dubs Bond 'an extraordinary franchise'... Full Story

Actor News - 13-04-14
Rory Kinnear wins at Olivier Awards... Full Story

Bond 24 - 12-04-14
Cinematographer Roger Deakins explains why he will not be back for Bond 24... Full Story

Bond 24 - 12-04-14
Chiwetel Ejiofor will not comment on Bond 24 villain rumours... Full Story


Bond 24 - 11-04-14
Sony Pictures France goof with Penelope Cruz cast listing, actress denies offer... Full Story

Media Alert - 11-04-14
UK TV - 'Octopussy' on ITV1, Sunday afternoon... Full Story

News Archive