 |
| |
Smirnoff have announced limited edition "Quantum
of Solace" themed cocktail shakers and promotional
campaign details...
|
|
Smirnoff Shakes Up For 007
27th September 2008
Smirnoff Vodka has announced its official partnership with the
world's most famous secret agent in the next James Bond film,
Quantum of Solace, which is set for global release in November
2008. The partnership will see James Bond-inspired initiatives
from Smirnoff in markets worldwide.
|
The promotional campaign begins in October 2008 with the
Travel Retail Smirnoff Black limited-edition cocktail shaker
at the heart of the campaign. The stainless steel cocktail
shaker encases a 70cl bottle of Smirnoff Black vodka.
Marketing Director Nick Robinson said the campaign would
provide "exceptional support" to the Smirnoff
brand and enhance the in-store experience: “James
Bond and Quantum of Solace provide the ideal opportunity
to reach our key target market and enhance perceptions
of the brand. This powerful campaign emphasises the premiumisation
potential across our vodka portfolio in the year ahead.”
“Almost half a century since the debut of the ‘shaken
not stirred’ vodka martini, Smirnoff and James Bond
are still the perfect match: two bold, iconic brands that
epitomise originality and authenticity,” said Global
Senior Vice-President Philip Gladman. “This renewed
partnership gives vodka drinkers around the world a taste
of the Bond lifestyle, from cocktails to prestigious VIP
premieres.” |
|
|
The global marketing campaign will include a broadcast advertising
campaign, on- and off-premise promotions, a public relations
campaign and digital campaign linked to the Smirnoff website
(www.smirnoff.com).
Produced by Michael G Wilson and Barbara Broccoli
for EON Productions and distributed by Sony Pictures Entertainment,
Quantum of Solace
follows the last Bond film, Casino
Royale, in which Smirnoff
was also an official partner. The partnership marks almost 50
years of collaboration between the Smirnoff brand and the 007
franchise.
The brand made its original appearance alongside Bond in Dr
No, the first James Bond movie, which premiered in 1962. Sean
Connery’s request for a “martini, shaken not stirred” made
with Smirnoff vodka helped change how people made 007’s
favourite cocktail—from using traditional gin to making
it vodka-based.
Inspired by Quantum of Solace, The Quantum
of Solace and The
Black Martini are the newest Smirnoff cocktails.
Smirnoff
Bonding Again
