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Belvedere Launch Party

By Adam Bollard

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It was the refreshment rather than the guests that was shaken and stirred at the London Film Museum on Tuesday night. Despite the venue being home to the brilliant Bond in Motion exhibition, the invited attendees were thrilled to witness the launch of Belvedere's partnership with EON Productions for SPECTRE, the next 007 adventure, currently filming in the British capital.

Many Belvedere vodka Martinis, all of them fit for Ian Fleming's hero, were quaffed by the multitude of guests, as three separate bars catered to their Bond-like imbibing. Among the cocktails that were a hit was the 'Reverse Vesper', which switched the usual ratio of spirit-to-Martini in Bond's favourite beverage by offering three measures of vodka to two of Martini.

Above: LVMH Moët Hennessy CEO Christophe Navarre and Belvedere President Charles Gibb at Bond in Motion at the London Film Museum.

In addition to officially announcing the Polish company's association with the 007 franchise for its 24th film, Belvedere President Charles Gibb and LVMH Moët Hennessy CEO Christophe Navarre unveiled the very limited edition '007 Silver Sabre' bottle, which is wrapped in an elegant, laser-cut metallic skin, illuminated from within via an in-built LED system and sees the firm's Belvedere Palace logo replaced with an imprint of the MI6 London Vauxhall Cross headquarters.

Above: The 'Silver Sabre' bottle, unveiled at an exclusive party at 'Bond in Motion' in London.

"We are very excited to be partners on this amazing journey," announced Charles Gibb. "This will be the largest global partnership that Belvedere has ever undertaken". He went on to thank the London Film Museum for hosting the evening, claiming its exhibition, which contains a vast array of vehicles, gadgets and props from the movie series, is "an extraordinary experience" and a bucket-list requirement for any Bond fan.

Above: Amber Atherton.

Above: Lily Cole.

Guests at the event included model-turned-actress Lily Cole, rapper Tinie Tempah, model and singer Pixie Geldof and actor Douglas Booth.

About The Author

Adam is a writing and editing professional working in the UK. He has a passion for all things retro, and blogs regularly about music, TV, sport celebrities and movies from '60s, '70s and '80s over at georgesjournal.org.