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MI6 reports from the Activision 'James Bond Event'
2010, held in London last week, where the two new
007 videogames were unveiled...
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Activision Bond Event 2010
24th July 2010
Activision held the "Bond Event 2010" at
the One Marylebone conference venue in central London on July
16th 2010, parking an Aston Martin outside the doors to let invited
guests know
they were at the right place. MI6 reports from the event where
"GoldenEye 007" and "Blood
Stone" were unveiled to the press.
Above: Julian Widows, Executive
Producer on "GoldenEye 007" unveils the new game.
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Activision marketing director David Tyler kicked
the event off. "We're extremely proud to be making James Bond
games. James Bond is one of the most iconic, well-known entertainment
franchises of all time, and what better place to hold this event
than in London", he said.
Tyler then handed over to Michael G. Wilson,
co-producer at EON Productions, who quickly addressed the question
on the tip of every reporters tongues - what of Bond 23? "It's
great to be here. It's exciting! I wish we were launching a
movie!", he joked. "Despite what you might have been
reading in the newspapers, Barbara Broccoli and myself are convinced
we'll be bringing you
another James Bond movie soon."
Wilson then when on to explain the rationale
behind remaking "GoldenEye", which had been a best-seller for
the NIntendo 64. "Bringing this iconic film, and its signature
elements on to the Wii platform
celebrates the nostalgia many feel toward the movie, but at the
same time introduces an exhilaration of Bond to a new audience.
With the fact that the original is recognised as one of the greatest
games of all time, it makes it all very exciting. I'd like to mention
that many of our Bond team have been working on the games with
Activision developers: Bruce Feirstein and
of course David Arnold, who has been responsible for the scores
of the past five films."
"[Blood Stone] is the closest
we've ever come to putting you in the driver's seat
of an authentic
Bond
action
chase
experience." - David Wilson, VP Global Business Strategy
at EON Productions
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The updated "GoldenEye" trailer was
shown to the audience, and interestingly, was stamped with a
provisional 'PEGI' parental guidance rating of 16 years and
up. Five minutes of the first mission of "GoldenEye" was
shown to the audience, including the new menu structures and briefing
from M. The mission briefing showed the 3D character models for
General Ourumov and Alec
Trevelyan, and neither used the likeness
of the actors (Gottfried John and Sean Bean, respectively) from
the original film. Although the graphics, soundtrack, animation
and gameplay all looked top notch, the characters - aside from
Bond himself who appears with the likeness of Daniel Craig - were
uninteresting and non-descript. Rather
than destroying a chemical weapon's plant on the other side of
the iron curtain, 006 and 007 are charged with disrupting a corrupt
arms trade deal to a terrorist organisation. Despite the plot changes,
the geography of the original N64 opening level is almost identical.
Above: Joss Stone is unveiled
as the new Bond girl in "Blood Stone"
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Both the "Blood Stone" opening title
sequence and the first 10 minutes of play were shown to the audience,
followed by a Q&A with the previous speakers and the new
Bond girl Joss Stone. She will play a dual role in the new James
Bond game - playing socialite Nicole Hunter and performing the
title song "I'll Take It All".
Above: Joss Stone is unveiled
as the new Bond girl in "Blood Stone"
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The event wrapped up with a Q&A session before guests were
invited to view the original Bond props scattered around the
location in
glass cases, and to marvel at two gleaming Aston Martin's - the
DB5 that appeared in "GoldenEye", and the DBS from "Quantum
of Solace".
