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National bookchain Borders will host special events
to celebrate the launch of the new James Bond continuation
novel "Devil May Care" by Sebastian Faulks..
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Bond Is Back At Borders
24th May 2008
Borders will celebrate the launch of the brand new James Bond
novel Devil May Care in style this weekend with a series of activities
in its bookstores that are intended to leave customers in double-o
heaven!
To mark the centenary of the birth of Bond
creator Ian Fleming, author Sebastian Faulks has been commissioned
by The Ian Fleming Estate to write a brand new action-packed
Bond adventure. Borders are celebrating its release of
Devil May Care with their very own James Bond Day on Saturday
31st May.
In typical Bond-style, Borders will be offering their
customers thrills that will leave them both shaken and
stirred. Events to mark the launch of the novel will be
taking place in stores nationwide, including roulette wheels
and competitions for Bond-inspired breaks and DVDs.
There will also be some jaw-dropping activity synonymous
with Bond’s extraordinary lifestyle. Customers in
the London Oxford Street store and Glasgow’s Buchanan
Street branch will be amazed by James Bond abseilers – in
tuxedos, of course – who will scale the store’s
front before presenting copies of Devil May Care to lucky
customers. For every guy (or girl) who has dreamt of Bond’s
fast-living lifestyle, both Oxford and Cambridge stores
will also install twin-racer Aston Martin simulators running
fastest-lap competitions. |
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However, no Bond celebration would be complete without a stunning
female presence and at 1pm this Saturday Border’s Oxford
street store will host a book signing with the stunning supermodel,
Tuuli – cover girl of Devil May Care.
Dom Kippin, Borders UK Marketing, said of the
activity, “James Bond is a British institution so we could
not let the release of this new novel pass us by. Though we have
had to go some way to match the wild antics of Bond’s thrilling
lifestyle, we hope that our customers enjoy all the events that
are taking place in Borders stores throughout the UK this Saturday.”
James Bond Day at Borders Saturday 31st May:
