James Bond is renowned for his impeccable taste when it comes to women, and the girl on the front of the brand new Bond book will leave you both shaken and stirred.

The jacket image for Devil May Care, written by Sebastian Faulks, is unveiled today. It features the model Tuuli Shipster, muse of the British photographer, Rankin.

Tuuli says: “I was thrilled that Penguin chose me to be their Bond girl. It’s fantastic to be involved with something so iconic.”

Tuuli, the daughter of a diplomat, is just one of the elements on the cover of the eagerly-awaited new Bond book. The cover image features a blood red flower with the silhouette of a naked woman as its stem, against a black background – strictly for your eyes only.

Alex Clarke, Penguin Editor of Devil May Care, says: "The cover had to be something stylish and sophisticated - all the things that one associates with Fleming's James Bond."

"With such a great concept the challenge was then to find the perfect girl to bring it to life. We just knew the moment we saw her that Tuuli was our Bond girl.”

The jacket image was created by the award winning design agency, The Partners, who work with some of Britain’s oldest heritage brands including Jaguar, Wedgwood, Harrods, the BBC and The National Gallery.

Jack Renwick, Creative Director, The Partners says: “It’s an honour to become a small part of Bond’s rich visual history. Bond is sex, intrigue and violence. We wanted to capture this and give a subtle nod to the familiar, iconic Bond images of old. It is with great pride that The Partners adds Penguin’s latest Bond to their portfolio.”

Devil May Care is written by best selling author Sebastian Faulks and is set in the Cold War. It will be published by Penguin on 28th May 2008 to mark the centenary of Ian Fleming’s birth.

Alongside the publication of Devil May Care, there is a year long programme of projects planned for the centenary, including exhibitions at the Imperial War Museum and the Fleming Collection and special Ian Fleming’s James Bond stamps issued by the Royal Mail.