Go behind the scenes of the "Another Way To Die"
music video as Jack White and Alicia Keys discuss the
song and the new James Bond film "Quantum of Solace"...
Making The "Another Way To Die" Video
4th October 2008
Whilst filming the music video to their
Way To Die" in Toronto recently, Jack White and
Alicia Keys discussed their new song for the 22nd James
Bond film "Quantum
of Solace" and their
Talking about the song itself, White said, "The whole
song is about trust. After reading the script, I started
to focus on Bond and his inability to trust anyone, even
himself. That's where I wrote it from. Then I had the idea
of Alicia being involved and us doing a duet, and that
got me on to having male and female takes of the same idea."
Keys explained why she accepted the assignment: "When
the idea of collaborating with Jack White on this theme
came up I was very excited because I'm a very big White
Stripes fan, and I've always wanted us to work together.
I thought it'd be interesting and different to see our
two styles collide"
Alicia Keys and Jack White (top)
White was extremely positive
about his collaborator. "She's
incredibly soulful and incredibly powerful with her voice," he
said. She takes a lot of chances, too. She doesn't really do
cookie- cutter pop music. She puts things in to compositions
which aren't the safe way out. She takes control and takes a
chance and forces a lot of things in to song that wouldn't normally
be on the radio. I like people like that. She's immediately interesting
to me. When we got together in the same room it was so inspiring.
Usually something interesting happens when you take people from
different realms and put them in to something completely new.
We're both coming to the world of Bond from different places,
so we both had our eyes wide open, seeing where we were going
to go with this."
"It is special to me to be part of the Bond world.
It is it's own universe." - Alicia Keys
Looking back at the history
of the series, White said, "I
was a big fan of John Barry's compositions and Shirley Bassey's
performances... So we had it in our minds that if we're going
to do this then we have to join that world - so that's aim for
that. That's a high bar and it was raised 30 or 40 years ago.
It's tough to live up to that, so you don't try and top it, you
just try and join that world." Keys agreed with White on
Shirley Bassey saying, "her voice was super powered, I'd
love to be among her company."
White and Keys also discussed the inspiration
behind the video. "We saw some clips from the opening
sequence of the new film", White said. "That's
what really inspired me for this video. When I got together
with Alicia we decided to get the guys who directed that
to do this video too. I just kept imagining those striking
Bond images, those silhouettes, the shadows and the desert." The
video was directed by PR Brown of MK12, the same group
director Marc Forster brought
in to create the graphics for the film's title sequence.
It was filmed in Toronto
and produced by Mick Ebeling, Sheira Ress-Davies and Jane
Above: Jack White and producers
On the subject of the Bond theme and its use, Keys said, "I'd
say that the Bond theme is totally throughout the song, but in
a new way with variations, especially with the horns and the
lines that the piano and the guitars play. It's all themed around
Bond but in a slick style.
White was enthusiastic about
the direction the series has taking since "Casino
Royale" debuted in 2006. "I'm excited
to be part of this time period of Bond," he said. "I
think Daniel Craig is the most
exciting thing to happen to this period of film, and he's bringing
something very fresh to it.
So are the directors as well, they're taking a totally different
look at this Bond character."
Keys got a chance to see the movie a couple of days before shooting
the music video. "It just starts BAM! with a crazy car chase",
she teased. "Things are spinning out of control and then
when it's all over he opens the trunk and then the song starts!
It's crazy! I did start screaming in the theatre, I was personally
"I've been an incredible fan of James Bond theme songs
since I can remember." - Jack White
Way To Die" Released
Way To Die" Announced