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Now we know that Bond will continue his partnership with Coke Zero, a relationship that began with the release of "Quantum of Solace" in 2008. This new campaign will use the tagline: "Unlock the 007 In You."
"Skyfall is without a doubt one of this year's most anticipated film releases, and we are very excited to be a part of it and to continue our relationship with the world's favourite movie franchise," said Zoe Howorth, Coca-Cola's UK Marketing Director.
"James Bond is a global cultural icon who consistently takes action to create what's possible, making this the perfect partnership for Coca-Cola Zero," she continued.
The new Coke Zero design will be pressed into service on PET bottles and special aluminium bottles. In addition, the branding will be used in TV, Cinema, and outdoor advertising.
Right: First branding for Coke Zero's 007 tie-in. |
