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A licensing deal has been inked to bring a new
line of James Bond themed apparel to stores across
Japan, all 22 films to be used for clothing motifs... |
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007 Apparel In Japan
27th June 2008
Japanese firm Heave-ho Inc have inked a deal
with EON Productions to licence exclusive James Bond themed apparel
in the county.
The agreement covers all 22 of 007's adventures to date, including
the upcoming "Quantum of
Solace", to be released in Japan in
early 2009. Heave-ho will exclusively produce clothing based
on the series for Japan.
The first wave of 007 themed merchandise will hit stores in
Japan from July 2008. Fans can pick up the items from leading
department stores in Japan, as well selected fashion sites such
as Vanquish The Corner. Sales from the chain are expected to
bring in 5 billion Yen (approximately $47
million
USD) over the first year across 15 brands.
Products revealed so far include short-sleeved
T-shirts, long-sleeved T-shirts, tank tops, and hooded sweatshirts.
The licensed merchandise
will use logos and imagery from the films and posters.
Above: Sample designs from the
new line of merchandise
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One of the first T-shirts features a 007 logo
and Halle Berry as Jinx from
the 2002 film "Die
Another Day", while another uses the slogan "Bond.
James Bond." with
silhouettes of Bond girls in the O's and D's. Further items
will be launched to celebrate "Quantum of Solace" produced
by some of Japan's top designers.
Two years ago, as part of the marketing push
to establish the new 007 as a global brand, Daniel
Craig promoted "Casino Royale"
in Tokyo shortly after its
premiere and the film went on
to scoop
almost
$19m at
the Japanese box-office.
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Many thanks to Tomokazu from "Welcome
to Goldeneye"
