x

Welcome to MI6 Headquarters

This is the world's most visited unofficial James Bond 007 website with daily updates, news & analysis of all things 007 and an extensive encyclopaedia. Tap into Ian Fleming's spy from Sean Connery to Daniel Craig with our expert online coverage and a rich, colour print magazine dedicated to spies.

Learn More About MI6 & James Bond →

TV Spots

5th January 2014

It's a matter of life. It's a matter of death. It's the TV spot campaign for Roger Moore's debut outing as James Bond

MI6 logo By MI6 Staff
Share The Story

James Bond movies have often relied on short television commercials, AKA TV spots, to promote the latest cinematic offerings, but "Live And Let Die" also included one of the stranger product endorsements. Along with the standard TV spot format used in the USA, British viewers were also treated to seeing cast and crew enjoying a cold glass of milk between takes on behalf of the UK Milk Board.

"It's livelier. It's deadlier. It's Live And Let Die. Rated PG."

Share The Story

Open in a new window/tab