It's a matter of life. It's a matter of death. It's the TV spot campaign for Roger Moore's debut outing as James Bond
James Bond movies have often relied on short television commercials, AKA TV spots, to promote the latest cinematic offerings, but "Live And Let Die" also included one of the stranger product endorsements. Along with the standard TV spot format used in the USA, British viewers were also treated to seeing cast and crew enjoying a cold glass of milk between takes on behalf of the UK Milk Board.
"It's livelier. It's deadlier. It's Live And Let Die. Rated PG."