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Vintage have unveiled seven of the James Bond paperback
covers for their Ian Fleming reprints due out later
this year...
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Vintage Paperbacks
27th June 2012 / 17th July 2012
Press Release
THERE IS ONLY ONE BOND -
Unveiling the New Bond Book Covers
We recently
unveiled the iconic Vintage Classics covers and
are delighted to now share with you the first seven covers in
the contemporary Vintage paperback series, which will be published
on 2
August 2012 in the English language worldwide exc USA/Canada. The
publishing
programme has been underpinned by significant consumer
insight to bring a new generation of readers to Ian Fleming's
work and
engage people who 'know' Bond primarily through the film franchise.
As well as reflecting the rich literary history and heritage of
the
James Bond character, the new Vintage covers tap into the deeper
and
more human side of our hero Bond; including his isolation and
vulnerability.
Vintage Publishing Sales Director and Bond Brand Manager Tom
Drake-Lee says: 'While both cover approaches appeal universally,
the iconic "
retro" illustrative approach to the Vintage Classic editions
reinforces the books as classic spy thrillers and captures the
style and
panache of the late fifties and early sixties, particularly
for readers who enjoy classics and those wanting to discover
and rediscover Ian Fleming's brilliant creation.
By depicting a lone man in the standard Vintage
editions our photographic approach appeals to the reader of modern
contemporary
thrillers
and emphasizes that not only is there more to Bond
than the
character in the films, but also that Bond is the original
action hero from which so many modern heroes derive. He is the
original
and best!'
Wave 1
Wave 2
