'This summer, try skin diving. Try sky diving. Try water skiing. Try keeping up with Bond' in the TV spot campaign for 'Licence To Kill'
James Bond movies have often relied on short television commercials, AKA TV spots, to promote the latest cinematic offerings. As part of the ill-fated marketing campaign for Timothy Dalton's second and final out as 007 in 'Licence To Kill', American audiences were blasted with a snappily cut 30 second montage of action.
The spot is notable for the series' first use of a CGI gun logo and gun barrel animation.
"This summer, try skin diving. Try sky diving. Try water skiing. Try keeping up with Bond. Timothy Dalton is James Bond 007 - Licence To Kill. Rated PG-13. Starts Friday July 14th at theatres everywhere."