Product placement reached a new high in Pierce Brosnan's era as James Bond 007, especially during 'The World Is Not Enough'. MI6 looks back at the campaigns for some of the main players
Before the Z8 had even appeared in showrooms, BMW launched a huge advertising campaign based on Q-Branch's selection for Bond's new mission. David Lubars of BMW's ad agency said "We are truly the makers of the best car in the world - a James Bond quality car. It just shines on the brand. Even though you can't get that car, the BMW you can get - you get a little piece of that car".
BMW ran an extensive campaign, encompassing magazine, TV, radio
and online ads featuring their Z8 in association with 007. A shockwave
videogame was even available through the company's website where
players could drive the Z8 through Baku avoiding aerial attacks
Four things that will inevitably lead to the downfall of a Bond villain:
1. Spelling out your entire evil plan before attempting to kill James Bond
2. Assuming Bond is dead before actually seeing him die
3. Sending a beautiful woman in to do your dirty work
4. (BMW Z8 Image)
These helpful tips brought to you courtesy of BMW, makers of the car that has been giving James Bond a rather unfair advantage for three missions straight. See Bond's new BMW Z8 in The World Is Not Enough.
The one option we couldn't bear to put in the new James
"The World Is Not Enough" Coverage