20-Jul-2020 • No Time To Die
Of all the years to try and release the longest James Bond film ever made...
China, the world's second-largest cinema market, started to re-open this weekend under strict conditions. The limitations will prove an issue for MGM & United Artists as 'No Time To Die' has a small snag with run time.
Here are some of the official regulations affecting cinemas in China:
'No Time To Die' has a run time of 2 hours 43 minutes.
Unless conditions in China change, a release of 'No Time To Die' would require a brutal edit down to 2 hours. Takings would be likely reduced due to the 30% capacity limits.
China shut down all the cinemas on January 23rd for fear of cluster infections in confined venues due to the COVID-19 outbreak. China's film industry has since fallen silent and been struggling in a long winter, while thousands of movie companies and cinemas went bankrupt and closed down forever.