29-May-2018 • Bond 25
Daniel Craig was spotted in costume as James Bond filming on location in Cardona, Spain, today (Tuesday 29th May 2018).
According to press reports in Spain, locals said they were shooting a Heineken TV commercial, although nobody on the production crew would confirm or deny. Given the size of the location crew and timing, it is not directly related to Bond 25. Locals said Craig was only there for one day.
Each James Bond actor's contract restricts their appearance as the character (including wearing a tuxedo on screen) unless it is officially approved. Heineken is the only commercial partner of late to use the current James Bond actor's appearance in a TV commercial.
With Bond 25 still six months from principal photography and 18 months away from theatrical release, it would mean that fans will see Daniel Craig as 007 in a TV commercial perhaps a year before the film's release. Back in the days of 'Tomorrow Never Dies,' early promotional campaigns used the tagline 'Now Shooting Around The World,' to hype the film that was still in production.