Daniel Craig speaks about Heineken product placement dealProduct Placement News
spoke to Daniel Craig about the controversial deal with Heineken that has seen a number of scare stories do the rounds in the media since the beer brand announced its on-screen partnership with 007.
âWe have relationships with a number of companies so that we can make this movie,â maintained Craig. âThe simple fact is that, without them, we couldnât do it. Itâs unfortunate but thatâs how it is.â
Craig continued, âThereâs a big furore about it (the Heineken product placement), but itâs not what the movieâs about, I promise you. We havenât sold out completely.â
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