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Heineken 'Skyfall' beer label set for Puerto Rico, more countries may follow

03-Jul-2012 • Skyfall

A beer label crossed the virtual desk of BeerPulse.com this week from Mendez & Co., a Puerto Rican-based importer for Heineken, showing the familiar branding of James Bond and a 'Skyfall' logo.

As the site reports, while this label for a 1 litre bottle is likely a special package for Puerto Rico, it may be just the first in a number of labels coming through over the next few months as part of the reportedly $45 million Heineken-Skyfall crossmarketing deal. The deal not only places Heineken in the movie but allows Heineken to use the Skyfall branding on products and promotions.

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