x

Welcome to MI6 Headquarters

This is the world's most visited unofficial James Bond 007 website with daily updates, news & analysis of all things 007 and an extensive encyclopaedia. Tap into Ian Fleming's spy from Sean Connery to Daniel Craig with our expert online coverage and a rich, colour print magazine dedicated to spies.

Learn More About MI6 & James Bond →

Heineken 'Skyfall' beer label set for Puerto Rico, more countries may follow

03-Jul-2012 • Skyfall

A beer label crossed the virtual desk of BeerPulse.com this week from Mendez & Co., a Puerto Rican-based importer for Heineken, showing the familiar branding of James Bond and a 'Skyfall' logo.



As the site reports, while this label for a 1 litre bottle is likely a special package for Puerto Rico, it may be just the first in a number of labels coming through over the next few months as part of the reportedly $45 million Heineken-Skyfall crossmarketing deal. The deal not only places Heineken in the movie but allows Heineken to use the Skyfall branding on products and promotions.

Discuss this news here...

Advertising

Open in a new window/tab