Sam Mendes: 007 has not ditched Martinis

Skyfall - 07-07-12
"Skyfall" director Sam Mendes has finally shot back at overblown tabloid reports that James Bond has ditched his classic Martini for a Heineken beer thanks to a lucrative product placement deal.

What the tabloids failed to report is that the Bond productions have had a long standing relationship with Heineken, and if you go back all the way to the beginning, even "Dr. No" featured prominent product placement for Red Stripe beer. Bond even drank beer from the bottle in "Quantum of Solace" but none of the sharpened journalists caught that either.

MI6 reported at the turn of the year that Bond will visit a glitzy Martini bar whilst overseas in "Skyfall".

Mendes has now confirmed that although 007 will sup a beer in one scene, he will still prefer his classic drink.

He told GQ Magazine, "There is a moment where he drinks Heineken, or rather a beer. But there is a story reason for that. And he does drink other things..."

Thanks to `Samuel001` for the alert.

Discuss this news here...

 
Earlier Story: No new Aston Martin in 'Skyfall' despite rumours

Later Story: 'U.N.C.L.E.' producer Norman Felton dies aged 99

This content is maintained by www.mi6-hq.com Content is copyright its respective owners and is published for non profit educational use only. All original content is copyright mi6-hq.com © 2014. MI6 accept no responsibility or give warranty for the accuracy authenticity or correctness of content. James Bond 007 is a registered trademark of DANJAQ, LLC, a Delaware corporation in the United States and/or other countries. Webmasters seeking news syndication or for press contact information - click here.

Not Forgetting James Bond - Syd Cain Autobiography

Latest Headlines

Media Alert - 06-07-15
UK TV - 'Never Say Never Again' on ITV4, Saturday night... Full Story

Spectre (2015) - 05-07-15
It's a wrap for 'SPECTRE' as principal photography ends... Full Story

Literary - 04-07-15
Rogue James Bond book to be published in Canada due to copyright term... Full Story

Spectre (2015) - 03-07-15
Tabloid claims Daniel Craig had a bash at rewriting SPECTRE script... Full Story

Spectre (2015) - 02-07-15
Lea Seydoux reveals she signed for Bond Girl role without reading script... Full Story

Spectre (2015) - 01-07-15
Sam Smith tips Ellie Goulding for 'SPECTRE' title song... Full Story

Bond News - 30-06-15
A James Bond musical could be heading to Broadway or Vegas... Full Story

Media Alert - 29-06-15
UK TV - 'Diamonds Are Forever' on ITV4, Saturday night... Full Story

Event - 28-06-15
Tickets now on sale for Sir Roger Moore appearance in Cambridge, UK... Full Story

News Archive