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Coke back for 'Skyfall' partnership, details firmly under wraps

26-Jul-2012 • Skyfall

Coca-Cola will be back for more Bond action this year, although the company is keeping their plans firmly under wraps at the moment.

Heineken certainly attracted a lot of attention with their "Skyfall" announcements, including a big budget television commercial starring Daniel Craig in character as James Bond, but there is still room for a non-alcoholic alternative.

Last time around for "Quantum of Solace", the soft drinks juggernaut promoted its zero calorie version Coke Zero with a splashy 'Zero Zero Seven' campaign. Its TV commercial made Bond history in revealing an instrumental version of the film's title track before it had been officially released (much to the ire of Jack White).

It is understood that Coke's fresh campaign for "Skyfall" will launch in September and will be focused with digital and online outlets.

Asked for comment by MI6, a Coca-Cola spokesperson said: "Whilst Coca-Cola Zero had a successful partnership with Quantum of Solace in 2008, we are yet to confirm any partnership or supporting marketing campaign associated with the next James Bond movie, Skyfall."

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