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The Coca-Cola Company today announced the next stage in its exciting partnership between its Coca-Cola Zero brand and SKYFALLâ¢, the highly anticipated 23rd instalment of the James Bond series due for release in the UK on 26th October. To showcase the association, an original and impactful online video shows consumers striving to unlock their inner 007 to win exclusive tickets to see the film.
Filmed in Antwerp, the exciting film shows commuters travelling through Antwerp Central station drawn towards a Coke Zero vending machine offering them the chance to win tickets to see the film. The machine challenges them to race against the clock across the station to collect their tickets but as they do so, challenges unfold, calling on them to unlock their inner 007. The video sees regular commuters take part in their own adventure as they overcome obstacles en-route, from a fruit-sellerâs oranges tumbling amongst their feet, distractions from a beautiful girl to other hurdles in their path.
Check out the video: Unlock the 007 in you. You have 70 seconds!
As they race against the clock through the station, they hear the unmistakable sound of the renowned âJames Bond Themeâ as youâve never heard it before. The âJames Bond Themeâ is brought to life through the instruments of carefully positioned buskers who are accompanied by group of beatboxers delivering a unique twist on one of cinemaâs most distinctive tunes. As they reach their goal, jubilant stars of the video have to accept a final challenge where they truly unlock their inner 007 and sing the Bond tune before receiving their exclusive tickets.