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'Skyfall' DVD is the subject of unique takeaway marketing in Brazil

18-May-2013 • Skyfall

A collaboration between Domino's Pizza and various Brazilian DVD rental stores have apparently captured the smell of a hot pizza.

Thermal ink on the DVD, when heated, emits the smell of the pizza and at the end of the movie the DVD reportedly asks: "Did you enjoy the movie? The next one will be even better with a hot and delicious Domino's Pizza."

DVDs subject to this not-so-subliminal advertising include "Skyfall", as well as Christopher Nolan's Batman hit, "The Dark Knight Rises", and Oscar-winning "Argo."

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