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Bentley hopes to lure 007 away from Aston Martin with new car

05-Mar-2014 • Spectre (2015)

British luxury car brand Bentley hopes to one day lure James Bond away from Aston Martin and back behind the wheel of the car favoured by his literary roots.

According to a report in the Daily Mail, a new ‘baby’ Bentley fit for a 21st century James Bond is being drawn up in secret by the British luxury car company, its bosses revealed today.

Asked directly about getting Bond back into his Bentley, director Kevin Rose said: ‘Emotionally for an Englishman it’s fascinatingly attractive. And we’ve got a very good Bond at the moment in Daniel Craig.

‘It would a take a lot of years to get him to defect from Aston Martin. But we’re working on it. And there’s nothing to say James Bond might not drive a sports utility vehicle. The advantage of a smaller car is that it would enable us to have something to go up against Aston Martin or Maserati.'

The new British ‘baby’ Bentley is destined to be the fifth model in the range built at Crewe which employs 3,700 people, of whom 400 have been recently recruited.

It will sit behind the current £230,000 Bentley Mulsanne, the £155,000 Flying Spur, the Continental coupes and convertibles costing between £130,000 and £173,000, and a forthcoming new sports utility vehicle set to cost up to £130,000 when it goes on sale in 2016.

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