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`Everything or Nothing` backed by a £2.5 million advertising campaign

28-Feb-2004 • Gaming

There may not be a new Bond film this year but the new videogame "James Bond 007: Everything or Nothing" is already being touted as the best to date and is being backed by a £2.5m campaign by Electronic Arts, reports Revolution Magazine.

The campaign uses the face of German model Heidi Klum, who also appears in the game along with Judi Dench, John Cleese, Willem Dafoe, Shannon Elizabeth and 007 himself, Pierce Brosnan.

The major stars are adding extra credibility to the small-screen Bond outing, which also boasts a script by Bond screenwriter Bruce Feirstein `Everything or Nothing`, which is due in stores in the UK this week for PlayStation2, Xbox and GameCube, boasts a number of firsts not least having the voice of Brosnan in the game when previous outings have only included his likeness.

Klum, who also appears on the cover of the game, will appear in TV ads developed by OWN&P, which are due to break this week.

Click here for full `Everything or Nothing` coverage on MI6.

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