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P&G, who've created tie in colognes for the past few Bond film releases, have officially announced their sale to Coty Inc.
P&G Chairman, President and Chief Executive Officer, AG Lafley, commented: âThis represents a significant step forward in the work to focus our portfolio on 10 categories and 65 brands that best leverage P&Gâs core competencies. We have leading global brand positions in these categories, consumer preferred products and leading brands in the largest markets. These businesses and brands have historically grown faster and have been more profitable than the balance. We expect these ten categories to grow and create value as we focus the energy and resources of the company exclusively on them.â
They have also recently announced a new fragrance, '007 Seven', the promotional video for which is available below:
This follows previous releases 'Quantum' and 'Ocean Royale', plus fragrances for women, fronted by Bond girl Caterina Murino.