EA launch `From Russia With Love` online virul game featuring Q-Copter
Bloc Mediaâs latest online marketing campaign for Electronic Arts ( EA ) takes gamers back to the 1960âs in order to promote new computer game, James Bond, From Russia with Love. The campaign launches across 13 European countries, including France, Germany, Spain and Italy.
This viral campaign, supported by online banners, captures the true essence of Bond, with a retro, 1960âs styling, mirroring the original âFrom Russia with Loveâ while allowing gamers to test their skills at being everyoneâs favourite secret agent.
Taking the content from the actual game, a viral mini game has been created, challenging gamers to complete two separate levels, which include negotiating a micro helicopter around warehouse, collecting bombs and health along the way, then flying to the top of Big Ben on a jet pack, in order to save the heroine of the game, Natasha Beddingfield.
Pedro Sanudo, European Senior Consumer Marketing & Online Manager at Electronic Arts, comments: Blocâs digital campaign captivates the essence of the 60âs styling of âFrom Russia with Loveâ perfectly, providing gamers with that authentic feel of British sophistication along with the thrills and spills, which our core demographic of 13 to 34 males, have grown up with.â
Blocâs animated banners follow the seamless 60âs styling, using period Bond cars and gadgets and following the above-the-line strap lines of âBond is back,â and âWhen just getting there isnât good enoughâ. Both the viral mini game and online banners direct the consumer to the official James Bond, From Russia with Love website
Rick Palmer, Managing Director at Bloc Media, comments: âThe mini game offers a real challenge to the gamer, asking for a certain element of skill and determination to complete. Offering this difficult element puts the player firmly into Bonds world by conveying the excitement, challenge, intrigue and danger of being a 00 agent, while encouraging gamers to continue playing and challenge their friends and colleagues.â
Blocâs online campaign is part of an integrated approach with the above-the-line campaign and print campaign developed by Wieden & Kennedy Amsterdam.
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