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Bond gets a close shave with Norelco

15-Nov-2002 • Die Another Day

Norelco are supplying one of Bond`s more every-day gadgets in "Die Anoter Day" - a cutting edge electric razor!

The name of the shaver, "Spectra", also appeals to Bond folklore. Nina Riley, senior marketing director for Norelco explains, "We`re just elated having the likes of James Bond and Pierce Brosnan using an electric razor".

CNN reports that one 30-second TV and cinema ad touts Spectra as Bond`s "razor of choice." Two more 30-second ads highlighting Spectra`s nine personal comfort-control settings aren`t directly tied to the film but are Bond-esque, with nervous, stubbly men in dentist chairs who seem to await diabolical clinical torture but instead get extra-close-and-comfy power shaves.

Click here to view the TV advert.

Thanks to White Knight for the alert.

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