Ford launch `licenced and loaded` Casino Royale tie-in promotion

Ford Motor Company have launched their promotional campaign tie-in with the forthcoming James Bond film Casino Royale.

Titled "Licenced & Loaded", the promo comes off the back of a reported $100m USD investment at the time of "Die Another Day" in 2002 to secure their cars' product placement in three 007 films.

An online marketing campaign is now underway, and can be viewed on the Ford official website.

Local Ford dealerships are reported to be using large window posters featuring the blue gunbarrel and a two-colour image Daniel Craig in a James Bond pose.

Thanks to `mtm` for the alert.

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