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Casino Royale becomes most successful DVD for 1st week sales in UK history

29-Mar-2007 • Casino Royale

Eon Productions and Sony Pictures Home Entertainment are happy to announce that Casino Royale has sold a staggering 1,622,852 units in its first week of release (from 19th March), making it the most successful selling DVD for first week sales, in the UK, ever.

It is not only the DVD that has broken records, this home entertainment release has been a huge boost for the new high-definition Blu-ray Disc format with 9,456 units being sold in week one - confirming a demand for High Definition content among UK consumers.

Andy Armstrong, managing director, SPHE, UK said: “We are delighted that the latest installment of this quintessentially British and hugely successful franchise has hit the top of the charts by breaking the record for week one DVD sales. This, as well as the title smashing box-office records, is testament testament to how the 007 brand has been invigorated with Daniel Craig as the new James Bond”.

Thanks to `Dog Bond` for the alert.

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