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Casino Royale ringtones and wallpapers to be sold by PlayPhone

21-Oct-2007 • Casino Royale

PlayPhone announced today that it has signed a comprehensive licensing agreement with Sony Pictures Television to distribute their catalog of premium mobile content on PlayPhone.com. Now, mobile enthusiasts of all ages can visit PlayPhone.com and personalize their mobile phones with downloads of ringtones, wallpapers and games from Sony Pictures Television's mobile entertainment library including "Spider-Man" games, ringtones and wallpapers, "Jeopardy!" and "Wheel of Fortune" games, the legendary Pop 'N Drop mobile game, ringtones, games and wallpapers from "Casino Royale" and the James Bond films, and wallpapers and sound-effect ringtones from the classic series "Bewitched," among many others.

The addition of the Sony Pictures library of legendary branded entertainment content to PlayPhone.com is the latest in a long line of partnerships for PlayPhone. The most recent announcements have included PlayPhone-powered Web sites for household names such as Cartoon Network and ABC Television, and a ringtone distribution deal with EMI Music. In a separate announcement today, PlayPhone also launched the enhanced version of its Powered by PlayPhone mobile storefront.

"We're proud to extend content from our mobile library to PlayPhone.com users, continuing our strategy to provide great entertainment, anytime, anywhere on any screen," said Eric Berger, vice president, mobile entertainment, Sony Pictures Television.

"Sony Pictures Television's brand and properties are absolutely the highest caliber, and the addition of their content delivers on PlayPhone's promise to provide an unparalleled mobile content library to our customers," said Ron Czerny, founder and chief executive officer of PlayPhone. "The addition of Sony's world-class line-up to our catalog, plus our recent deals with Cartoon Network, ABC Television and EMI Music, are all evidence of PlayPhone's tremendous momentum in the mobile entertainment space."

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