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Smirnoff Black launch experimental 007 marketing campaign

05-Nov-2008 • Quantum Of Solace

Diageo Global Travel has launched an experiential campaign to promote the relationship between its Smirnoff Black brand and the new Bond movie, Quantum of Solace, reports The Drum.

The campaign work has been devised by Edinburgh based Three Brand Design.

The brand is featured in the movie and was apparently the original vodka which was ‘shaken, not stirred’ by Bond in the first movie, Dr No.

The campaign activity focuses on the special edition cocktail shaker being offered for a limited time, and is exclusive to the global travel sector. It will also offer consumers the opportunity to experience some of the brands new cocktails which have been inspired by the Super Spy.

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