Children banned from cinemas for Bond film as adults demand peace and quiet
Children will be banned by one cinema group from seeing the new James Bond film so that adults can watch it in peace, reports the Daily Mail
Legally, because Quantum of Solace has a 12A certificate, children can watch it - although those under 12 need to be accompanied.
However, Vue cinema group found many adults resent children talking, texting and noisily eating in cinemas.
Research and trials by Vue have prompted the ban on the young from selected screenings.
Mark de Quervain, Vue's sales and marketing director, said significant numbers of adults wanted to 'avoid disruptions that can be caused by audiences under the age of 18'.
Other films scheduled for over-18 audiences are The Day the Earth Stood Still, starring Keanu Reeves; Australia, a Second World War epic featuring Nicole Kidman; and Yes Man, a Jim Carrey comedy.
Vue is asking customers to enter any other films they would like restricted to adults on its website www.myvue.com/voteover18s.
A spokesman said that under-18 customers wanting to see a film as normal would still enjoy a wide range of films.
Industry body the UK Film Council has received many complaints from customers in its focus groups about people talking during showings and using mobiles, misdemeanours also sometimes committed by adults.
The Film Council, a government-backed body, proposed that greater vigilance by ushers and usherettes would rectify the problem - perhaps by shining a torch in the offenders face as in days gone by.
The rise of multiplexes has led to fewer cinema staff ensuring good behaviour, according to the Film Council.
Bad behaviour in cinemas prompted one cinema group, Odeon, to install CCTV cameras inside cinemas so foyer staff can monitor audiences.
They have been installed at nine cinemas, including Glasgow, Birmingham, Manchester and London, and the company plans to install them in all newly built cinemas.
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