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Lotus eyes Bond 25 partnership as Aston Martin lacks contract

27-Sep-2018 • Bond 25

Lotus may try and swoop a product placement deal for Bond 25 under the nose of Aston Martin.

According to the Financial Times, the recently appointed new CEO of Lotus Cars has voiced an interest in having 007 drive one of the brand’s cars - a partnership that last happened in 1981’s 'For Your Eyes Only.' 

According to the FT, Aston Martin – the British manufacturer synonymous with the famous series of spy films – does not have a rolling contract with the Bond franchise. Aston Martin chief marketing officer Simon Sproule told the FT: “We cherish our 50-plus year relationship with 007, but we never take it for granted.”

When asked if Bond would drive an Aston Martin in the next film, Aston Martin CEO Andy Palmer suggested that plans for Bond's next car are still up in the air. "Who knows? We have a great relationship with EON [the production company behind James Bond]. We’ve just announced the DB5 Goldfinger, so the relationship with EON is very current," he told Carbuyer. "We don’t take for granted the James Bond connection – it’s something that’s important to us, but we don’t buy it. I personally think that the best James Bond movies have always included an Aston and long may it be so."


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