08-Oct-2021 • No Time To Die
Early box-office metrics for 'No Time To Die' look solid, but not outstanding at the US box-office. The film has clocked up $6.3m in Thursday preview screenings, which is an all-time high for the James Bond series, topping the most recent film 'SPECTRE' that did $5.3m. But the totals shy in comparison to last week's debut of 'Venom: Let There Be Carnage' that raked in an astonishing $13.2m for Thursday previews. That film went on to make $90m last weekend.
$1.1m of 'No Time To Die's record previews total came from Wednesday night special IMAX screenings, and with the Thursday night previews starting at 4pm rather than 7pm to get an extra showing per screen, the final total is not as impressive against 'SPECTRE' as it first appears.
Industry projections have 'No Time To Die' making $55m-$70m depending on the less predictable 'walk up' business of older fans on Saturday and Sunday. There is a chance 'No Time To Die' could eclipse 'SPECTRE's opening weekend of $70m, but it will be a tough climb to top 'Skyfall's $88.4m back in 2012.