08-Feb-2022 • No Time To Die
An intense publicity campaign for 'No Time To Die' to land awards has culminated in nominations in three categories at the 94th Academy Awards.
The Oscars landed in the 'technical' categories of 'Sound' and 'Visual Effects' and, for the third film in a row, 'Best Original Song.' The latter stands the best chance at securing a win given Billie Eilish's popularity (if Sam Smith can win for 'Writing's On The Wall'...) On any other year, the usual Academy rules would likely have disqualified Eilish's song as it was released in 2019.
Producers Barbara Broccoli, Michael G. Wilson, director Cary Fukunaga and principal cast members including Daniel Craig and Rami Malek have been seemingly more present on the promotional rounds these past few weeks than they were ahead of the film's release in cinemas. MGM and Universal have backed the push for awards with print and online advertising campaigns aimed at the professionals in the trade that make the nominations and/or vote for the final awards. Perhaps the logic was, that as this was the fifth and final outing for Daniel Craig, 'No Time To Die' would land a heftier slate of nominations than it would have had it been a regular outing. The logic paid off for past franchise wrap-ups such as 'Lord of the Rings.'
However, in a year where the cinema industry was brought back to life by Bond and Spider-Man, neither box-office tentpole was that well rewarded, instead, the Academy bestowed nominations on a slew of films few will have seen and others that were released on streaming simultaneously. A strange message from the Academy voters who were among the loudest in the 'save cinema' days of the pandemic. Expanding the Best Picture category to 10 nominations only managed to squeeze in 'Dune' as a film that was widely seen in cinemas.
The 94th Academy Awards ceremony is scheduled to take place at the Dolby Theater in Hollywood on March 27th.
“No Time to Die”
“The Power of the Dog”
“West Side Story”
“No Time to Die”
“Shang-Chi and the Legend of the Ten Rings”
“Spider-Man: No Way Home”
“Be Alive” (“King Richard”)
“Dos Oruguitas” (“Encanto”)
“Down to Joy” (“Belfast”)
“No Time To Die” (“No Time to Die”)
“Somehow You Do” (“Four Good Days”)