Heineken officially announces its worldwide "Quantum
of Solace" promotion, campaign to star Bond
girl Olga Kurylenko...
Heineken Bonds With 007 & Camille
14th August 2008
Heineken International today announced that it will launch a
worldwide promotional campaign for the 22nd James Bond film, "Quantum
of Solace," a Metro-Goldwyn-Mayer Pictures'/Columbia Pictures'
release of EON Productions. The film, which will be released
in movie theatres worldwide in November 2008, is Heineken's 5th
consecutive global partnership with one of the most successful
and longest running movie franchises in history.
Stefan Orlowski, Group Commerce Director,
Heineken N.V., said of the partnership: "Our long
association with James Bond has helped enhance the profile
of the Heineken
brand across the world. The partnership supports our commitment
to extend the brand's leadership position within the international
premium beer segment. Our global campaign offers a great
opportunity to drive sales growth and to help build the
value of Heineken's brand equity."
The new marketing campaign provides the opportunity for
consumers to experience the premium, stylish and international
world of James Bond. The campaign features leading lady Olga
Kurylenko and was shot using actual film sets and scenes
from the film. It includes TV and print advertising and on-
and off-premise promotions, interactive and digital activities,
radio promotions, consumer competitions and tie-ins with
local premiere events. The campaign will be launched globally
across an estimated 40 countries in October in conjunction
with the worldwide release of the film.
Above: Bond girl Olga Kurylenko
Olga Kurylenko, who plays the role of Camille in the upcoming
film, commented: "I am delighted to support Heineken's
global "Quantum of Solace" marketing campaign. Heineken
has done a great job in making James Bond, Camille and the
world of Bond connect with their iconic international brand."
Melinda Eskell, Manager Heineken Brand Communication said: "We
worked in close partnership with Eon and Columbia Pictures
to ensure the global campaign remained authentic to the film
and the James Bond franchise. The involvement of Olga Kurylenko
combined with the use of other authentic Bond assets provides
Heineken the unique opportunity to allow our consumers worldwide
to experience the world of Bond."