The James Bond hype machine is gearing
up in Japan where 007 fans are eagerly awaiting
later this month...
007 Hype Builds In Japan
5th January 2009
The 007 hype machine is gearing up in Japan
as James Bond fans eagerly await the release of the 22nd adventure
"Quantum of Solace" in
the country - the last territory to open for the new film. Coming
some 12 weeks after it debuted
in the UK, "Quantum" will go nationwide in Japan on 24th
January 2009. The premiere was held back on Tuesday 25th November
Craig, Olga Kurylenko, Marc
Forster and Barbara
the Tokyo press conference
and red carpet events.
Above Left: One of
the first magazine covers featuring Daniel Craig and "Quantum
Above Right: The reverse of the first flyer distributed at Japanese cinemas
(the front is a version of the US one sheet poster)
Before the movie opens across the country, Sony
has organised an event to celebrate the release of several products
tied in to the production. From Monday 12th January 2009 to Sunday
15th February 2009, visitors to Sony Square at Sonibiru Ginza
can take the "Trial To 007" for free.
Above: The latest flyer circulated
at theatres in Japan.
Those who successfully complete 'challenging
missions' using products such as a Sony Walkman will be awarded
an 'MI6 certificate' - worth 200 Yen off admission to "Quantum
of Solace". The building will also host an Aston
Martin DBS (not actually used in filming) and a collection of
Top: Coke Zero gunbarrel
constructed at Roppongi Hills.
Coke Zero, Avon and the 007
Japan T-Shirt Collection are the three major commercial partners for the film's release
in Japan. Coke is running several promotions and sweepstakes
in the country.
Above: Coke Zero promotional
flyer advertising their 007 challenge.
Despite a Japanese dubbed version of the film
leaking on the internet two months ago, ticket sales are expected
to be strong for "Quantum of Solace". Last time around, "Casino
Royale" scooped almost $19m from the Japanese box-office.