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A clearly original cocktail: "Quantum of Solace"
reunites the world's favorite 'shaken, not stirred'
brands...
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Smirnoff Bonding Again
18th July 2008
Press Release
The name is Bond; James Bond," declares the world's favorite
secret agent 007 in the suspenseful conclusion of "Casino
Royale",
leaving audiences at the edge of their seats. Thirty cinematic
minutes later, Bond returns in the thrilling sequel, "Quantum
of Solace". The film, produced by Michael G. Wilson
and Barbara Broccoli for EON Productions and distributed by Sony
Pictures
Entertainment, is due for theatrical release in November 2008.
Smirnoff, the world's largest selling premium spirit brand,
also makes a major return -- as an official partner -- marking
almost 50 years of history between the two iconic brands.
The latest 007 installment promises to offer the ingredients
of what is sure to be another Bond classic: world travel, Bond
women and "Vesper" vodka martinis. To give Smirnoff
drinkers around the world a taste of the Bond lifestyle, Smirnoff
is planning 007-worthy activities all over the world, from VIP
premieres to the best cocktail recipes.
"Almost half a century after the debut of 007, Smirnoff
is still Bond's vodka of choice," said Philip Gladman, global senior
vice-president of Smirnoff at Diageo. "The two bold brands
are true originals that only get better with time. That's why
Smirnoff and Bond are such a natural fit and that's why our legacy
lives on."
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Last time around...
For Casino Royale, Smirnoff hosted a mini-site dedicated
to 007 and cocktails, including a 3D model of a bottle
of vodka (left), and co-hosted the Harrods reception
party in London with Bond girl Caterina Murino on 9th
November 2006 (right).
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Smirnoff Vodka made its original appearance alongside Bond
in "Dr No", the first James Bond movie which premiered
in 1962. Sean
Connery's request for a "martini, shaken not stirred" made
with Smirnoff vodka introduced a vodka-based alternative to the
traditional martini and a new way to make 007's favorite cocktail.
Inspired
by "Quantum of Solace", Smirnoff has created three
new drinks to update the character's namesake cocktail -- The
Vesper,
the 007 Shaken Not Stirred Martini and the Quantum of Solace
are the newest Smirnoff cocktails designed to capture the essence
of Bond's vodka of choice.
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