Sony have announced "Mission for a Million" with
prizes and themes linked to Quantum of Solace...
Sony`s Mission For A Million
29th September 2008
Sony Electronics today announced a national promotion called "Mission
for a Million" developed in support of the upcoming James
Bond film Quantum of Solace, which will be released in theaters
by MGM Pictures and Columbia Pictures on Nov. 14. The promotion,
which brings together Sony's leadership in high-definition with
one of the most recognized movie franchises in history, allows
people to compete for a chance to win a $1 million grand prize.
Reinforcing Sony's "HDNA" --
the notion that high-definition is a key part of the company's
DNA -- the promotion begins today and runs through Nov.
7. It tasks registered "agents" to use virtual
Sony high-definition products to solve missions in search
of Sony's stolen HDNA. Each completed mission gives consumers
a chance to win $1 million and a trip to a top secret location.
People can enter via a dedicated
"Sony's reputation for premium technology and great
entertainment work well with Bond's legacy and innovation," said
Stuart Redsun, Sony Electronics' senior vice president,
corporate marketing. "The film's anticipated arrival
is a perfect opportunity to tell Sony's high-definition
story to consumers in an interactive way."
In addition to the James Bond promotion, Sony will offer
limited edition licensed 007 products including a VAIO(R)
notebook computer, a Reader Digital Book and Micro Vault(TM)
USB storage media which will all be available in U.S. Sony
Style retail stores and online at sonystyle.com.
An exclusive, limited edition VAIO TT notebook comes emblazoned
with a 007 logo on the palm rest and a matching leather protection
case. Only 100 units will be available and each unit will bear
a serialized number.
The Special Edition Bond bundle for the Reader Digital Book
features an embossed cover with a 007 logo and coupon codes for
from the Sony eBook Store of Ian Fleming's novels Casino Royale
and Quantum of Solace.
An exclusive 007 USB Micro Vault, in 8 or 16GB capacities,
comes pre- loaded with the Quantum of Solace movie trailer and
As the contest kicks off, a corresponding advertising campaign
featuring a mix of creative images from Quantum of Solace featuring
Daniel Craig as James Bond, the Mission for a Million promotion
and Sony high-definition products launched this month nationwide.
Running through the fall to coincide with the film's release,
the campaign can be seen on various web sites and social networking
sites, in print and at retailers, as well as in theaters. For
example, web sites like AOL will feature the Mission for a
Million execution and a fully interactive application can be
the social/community site Facebook.
A main attraction at all Sony Style stores across the country
and online at sonystyle.com, the campaign will also be extended
to Sony retail partners. Stores will be transformed with Bond-themed
window displays from October through November. In-store displays
will also feature the Sony
PS3 title Quantum of Solace, an officially licensed video game from Activision, and
Royale Collector's Edition DVD and Blu-ray Disc(TM), which
features more than seven hours of bonus material not featured
in the original
theatrical version of the movie.