Coldfinger! Fans can enjoy a Daniel Craig sculpted ice lolly themed on "Casino Royale" as part of National Ice Cream Week in the UK...

Licenced To Chill
2nd June 2009

Yesterday marked the beginning of the first annual National Ice Cream Week in the UK. Del Monte Superfruit Smoothes, a UK ice cream treat confectioner, surveyed over 1,000 women from across the country were asked to rate a list of British male celebrities using the following criteria – dashing good looks, charm, smooth appeal and confidence.

James Bond star Daniel Craig, 41, beat off stiff competition from a number of famous hunks including Jude Law, Hugh Grant and Tom Jones.

The research was commissioned by Del Monte Superfruit Smoothies who has produced a limited run of Daniel Craig replica lollies, created by a team of artists who have worked tirelessly to recreate Daniel Craig’s iconic Bond scene in which he emerges from the sea in "Casino Royale" (2006).

The top three is dominated by big screen stars with Jude Law scooping second place and Hugh Grant taking third.


Welsh favourites Steve Jones and Tom Jones take fourth and fifth places, while Scottish film star Ewan McGregor comes in sixth. Three David's - Cameron, Beckham and Tennant - took positions seven, eight and nine, while the top 10 is completed by TV presenter Philip Schofield.

Matt O’Connor, from Del Monte Superfruit Smoothies said; “Daniel Craig topped our poll of Britain’s coolest celebrities and thanks to our Del Monte lolly replica he is officially immortalised as super smooth and licensed to chill.”

The Daniel Craig lollies were commissioned to launch the new Del Monte Superfruit Smoothie, a refreshing blend of blueberries, pomegranate and cranberries, and are part of the Del Monte range of guilt-free iced refreshment which contain the finest fruits and juices. The smoothies come in at under 100 calories each and are a tasty way to enjoy an ice cool treat whilst looking after your waistline.

The promotion was been greeted with a chilly reception from similarly named US company Del Monte Foods (NYSE:DLM). They issued a brief statement saying the company was "not affiliated with the Del Monte Superfruit Smoothies Daniel Craig Ice Lolly promotion or product." Perhaps their PR department got tired of all the understandably-confused media requests.

Although an officially licenced Sideshow Collectibles figure sporting Daniel Craig as James Bond never came about, reportedly due to the actor's reluctance for merchandising his image, female fans can now pick up a tasty ice sculpture instead.


Which Bond girl would be best licked in to shape with a similarly sculpted ice lolly? Post your thoughts in the Keeping The British End Up discussion forums.

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