Swiss watchmaker Swatch has announced a new line
based on villains from the James Bond series, to
be released in September this year...
Swatch Announce 2008 James Bond Products
5th August 2008
Swiss watchmaker Swatch has announced a new line based on villains
from the James Bond series, to be released in September this
year ahead of "Quantum of
Solace". Swatch previously released
a collection of watches in 2002, one for every film in the series
at the time. Click here for
complete MI6 coverage of the previous
007-licenced products from Swatch.
Has Swatch gone over to the other side? In a surprising and
provocative move, the mischievous maker of Swiss fashion watches
has aligned itself with the enemies of the world's most famous
gentleman spy. "We've discovered the dark side of the myth," said
Nicolas G. Hayek, also nicknamed Dr. Swatch. "And we love
it. It's absolutely fascinating." To avoid any possible
misunderstandings, the notorious inspirator of the plastic Swiss
watch hastened to explain his intentions: "James Bond would
not exist in Ian Fleming's novels and all the Bond films if strong,
powerful villains were not also there. The villains and their
henchmen play a crucial role. And if Bond is alive and well today,
it is thanks in no small part to the inspiration and enduring
power of his enemies.
Indeed, the fascination with Bond's adversaries
has inspired an entirely new collection, due for release
in early September. The Swatch 007 Villain Collection is
a tribute to the entertaining villains who light up the
dark side of twenty-two James Bond films, from Dr. No to
the forthcoming Quantum Of Solace.
The Swatch 007 Villain Collection evokes the most memorable
of Bond's adversaries. Who can forget these outlaw heroes,
armed to the teeth and dressed to kill? From stylish Dr.
No with his metal hands to Oddjob and his deadly bowler,
they're villains Bond fans love to hate.
Above: 2002 Swatch catalogue
of their 007 line
Swatch is no stranger to special outlaws, in sports for example,
and their borderline behavior. The brand is a prominent supporter
of outstanding athletes and performers in the special "outlaw" free-style
disciplines that test the limits of the sporting experience.
From Geraldine Fasnacht to Mat Rebeaud, free-style skiers, X-boarders
and free runners, Swatch embraces all special "outlaw" performers.
The Swatch 007 Villain Collection pays tribute to outstanding
outlaw actors, too: Christopher Walken's malevolent Max Zorin
deserves his stylish Retrograde; Gerd Froebe's Goldfinger gets
a massive, golden Irony THE Chrono; Lotte Lenya's Rosa Klebb
wields a pair of knuckle-dusters welded to an Irony Lady. And
in homage to Casino Royale, poker-faced master of malice Mads
Mikkelsen (alias Le Chiffre) takes an Irony Big with an Ace of
Spades. There's more, of course, but the curtain won't rise on
the Villains for another few weeks...
Wrapping up his comments with a mischievous smile, Nicolas Hayek,
founder and head of the Swatch Group, the world's largest watchmaking
group, put on his corporate hat: "OMEGA is James Bond's
watch of choice, but real, interesting villains prefer Swatch."
James Bond Collection (1)
James Bond Collection (2)
James Bond Collection (3)
James Bond Collection (4)