With just over a week to go, MI6 previews the launch
plans for the new James Bond continuation novel "Devil
Devil May Care Launch Plans
20th May 2008
The new James Bond continuation novel "Devil
May Care" by Sebastian Faulks will first be seen in
public the day before its official publication date of
May 28th 2008, the day that would have marked the 100th
birthday of 007 creator Ian Fleming.
Much in the style
Craig's unveiling as the new 007 actor back
in October 2005, the first copies of the book will be jetted
down the Thames to a waiting press core on board HMS
at Tower Bridge. The big splash will be made from noon
on Tuesday 27th May.
A convoy will then deliver a consignment of "Devil
May Care" to Waterstones in Piccadilly, where doors
will open at 8am to sell the first copies.
the nation, copies of the book will be delivered to stores
overnight. Stringent security surrounds the release,
with few plot details known.
The promotional campaign has picked up pace, with an impressive
digital banner above the entrance to the Piccadily tube
station, as wells as 600 posters in tube stations in London
and 450 posters at railway stations throughout the country.
Above: Devil May Care
Hardback - Amazon UK
Hardback - Amazon USA
"[This event will be the] most spectacular in publishing
for decades" - Tom Weldon, Penguin General Managing Director.
Later on release day, Waterstones at Piccadilly will be hosted
a series of events to celebrate the launch of "Devil May
Above: Waterstones in Piccadilly
Early Bird Special
Waterstones will be giving away an exclusive print of the cover to the
first 200 customers who purchase Devil May Care, and serving cocktails
and canapes from 8am until 9am. The Waterstone’s exclusive,
luxury, signed and numbered edition will be on sale (while stocks
last), RRP £100. The first person in the queue to purchase
this edition will get number 7.
Hurricane Gold Paperback
To celebrate the launch of Hurricane
Gold, the paperback of the new Young
Bond novel, there will be Bond themed activities, and the chance to
be amazed by the sleight of hand of magician David Croft from noon
Children are invited to come along to the children's department
dressed as their favourite James Bond character. Judging will take
place at 2pm, and the maximum entry age is 16 years old. There are
3 family tickets to the James Bond exhibition at the Imperial War
Museum to win.
Lucy Fleming, niece of James Bond creator Ian Fleming, will be instore reading
from Devil May Care, the new Bond novel by Sebastain Faulks, and talking about
all things Bond. The event will take place on the first floor at 6:30pm.
For further information on any of the launch events at Waterstones
Piccaddilly, call 020 7851 2400
Above: Photograph of Piccadilly
station in London which features a 23ft wide video
wall advertising Devil May Care. Designer Tom
Johnson said, "The animation contains a countdown
timer to the publication date and falling poppy petals
all elements that now feature throughout the campaign
as a whole. The animation runs on a loop for 30 seconds
every 3 minutes, so if you're passing through Piccadilly
and look up to the video advertising boards, you may