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`Devil May Care` still topping the UK book charts

25-Jun-2008 • Literary

The new James Bond continuation novel "Devil May Care" by Sebastian Faulks is topping the UK charts in the hardback fiction categories.

The Times places the latest 007 literary outing at #1 on its hardback fiction best-sellers chart in its fourth week of release. But in an indication of how hardback fiction stacks up against other book categories, "Devil May Care" slid from #1 down to #28 in the official UK top 50.

Amazon UK currently ranks "Devil May Care" at #8 across all book sales (thanks in part to its 50% discount). High-street retailer WH Smiths ranks the book #2 in fiction.

"Devil May Care" is not performing as well in the USA, where marketing has been a minimal compared to the bombastic UK launch last month.

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