United Airlines have devoted a large part of their April edition of Hemispheres magazine to all things James Bond. MI6 have copies to give away to lucky readers...

Win Hemispheres Magazine - 007 Special
11th April 2008

With the upcoming May centenary of James Bond creator Ian Fleming’s birth, a new Bond book also out that month (Devil May Care by Sebastian Faulks) and a new movie set to release this fall, the April 2008 issue of United Airlines’ inflight Hemispheres zeroes in on the world’s most famous spy.

A rare magazine interview with Sean Connery breaks new ground with comments on the most recent Bond film and the modern Bond brand. Also, an in-depth feature explores how the 007 phenomena permeates our culture. (Connery is quoted as saying the feature is “a very fine article, by the way.”)

Several other pieces—including a Bond-themed crossword puzzle—will have Bond fans wanting more. Luckily, Hemispheres’ website provides it. A “007 Dossier” of exciting Bond-themed content fills a special Hemispheres website this month. The “classified” Web folder is stuffed full of multimedia features and links, including a behind-the-scenes look at the upcoming Bond film; a look at Daniel Craig, the latest Bond actor (whom Connery comments on in his interview); and links to 007 travel destinations that have been featured in the magazine’s signature series, Three Perfect Days. There’s also a profile of one Hemispheres cover artist who portrayed a villain in a Bond film.


“This is the topical type of editorial package we love to bring our readers,” says Randy Johnson, Hemispheres editor. “It has it all—news value, cinematic and literary relevance, pop culture, travel, and more. Even if you don’t fly United this month, I urge Bond fans to log on and be amazed at the impact this character has had.”

Hemispheres Magazines To Be Won!
United Airlines are kindly giving away copies of their "Hemispheres" magazine James Bond special issue to lucky MI6 readers. To be in with a chance of winning, simply answer the question below along with you name, city and country in an email to

Which (now defunct) airline did Ian Fleming fly for his "Thrilling Cities" round-the-world trip?

Terms & Conditions
The competition closes at midnight GMT on 11th May 2008. MI6 will choose the winners at random from the correct answers received. The winners will be contacted via the email address supplied and their postal address will be requested. If a winner fails to respond within 7 days of prize notification, another winner will be chosen until all prizes are allotted. Competition is open to international MI6 readers. Images courtesy Hemispheres magazine.