National bookchain Borders will host special events to celebrate the launch of the new James Bond continuation novel "Devil May Care" by Sebastian Faulks..

Bond Is Back At Borders
24th May 2008

Borders will celebrate the launch of the brand new James Bond novel Devil May Care in style this weekend with a series of activities in its bookstores that are intended to leave customers in double-o heaven!

To mark the centenary of the birth of Bond creator Ian Fleming, author Sebastian Faulks has been commissioned by The Ian Fleming Estate to write a brand new action-packed Bond adventure. Borders are celebrating its release of Devil May Care with their very own James Bond Day on Saturday 31st May.

In typical Bond-style, Borders will be offering their customers thrills that will leave them both shaken and stirred. Events to mark the launch of the novel will be taking place in stores nationwide, including roulette wheels and competitions for Bond-inspired breaks and DVDs.

There will also be some jaw-dropping activity synonymous with Bond’s extraordinary lifestyle. Customers in the London Oxford Street store and Glasgow’s Buchanan Street branch will be amazed by James Bond abseilers – in tuxedos, of course – who will scale the store’s front before presenting copies of Devil May Care to lucky customers. For every guy (or girl) who has dreamt of Bond’s fast-living lifestyle, both Oxford and Cambridge stores will also install twin-racer Aston Martin simulators running fastest-lap competitions.


However, no Bond celebration would be complete without a stunning female presence and at 1pm this Saturday Border’s Oxford street store will host a book signing with the stunning supermodel, Tuuli – cover girl of Devil May Care.

Dom Kippin, Borders UK Marketing, said of the activity, “James Bond is a British institution so we could not let the release of this new novel pass us by. Though we have had to go some way to match the wild antics of Bond’s thrilling lifestyle, we hope that our customers enjoy all the events that are taking place in Borders stores throughout the UK this Saturday.”

James Bond Day at Borders Saturday 31st May:

  • One lucky customer from each store will win a copy of Devil May Care
  • Oxford Street and Glasgow Buchanan Street stores – 12pm James Bond Abseilers.
  • Oxford Street store – 1pm – Tuuli book signing
  • Oxford and Cambridge stores– 10am and 3pm - Twin Racer Aston Martin simulators

Other Borders store participating in the event will include some of the following activity:

  • In store roulette wheels
  • Young Bond Quizzes
  • Competitions for adults to win weekend breaks, DVD’s and posters
  • Competitions for children

On Friday 30th May, Charlie Higson (author of ‘Young Bond’ novel series) will be appearing for a book signing at the Norwich branch on Friday 30th May.