x

Welcome to MI6 Headquarters

This is the world's most visited unofficial James Bond 007 website with daily updates, news & analysis of all things 007 and an extensive encyclopaedia. Tap into Ian Fleming's spy from Sean Connery to Daniel Craig with our expert online coverage and a rich, colour print magazine dedicated to spies.

Learn More About MI6 & James Bond →

Bond Commercials - Heineken (3)

19th June 2016

Back in 1998, Heineken found real life James Bond's to film the famous introduction line for their new TV spot

MI6 logo By MI6 Staff
Share The Story

In early 1998, just after the release of 'Tomorrow Never Dies' in cinemas around the world, Heineken launched an interesting TV commercial to promote their tie-in with the latest 007 outing.

Heineken found several real-life James Bond's across America and sent crews to record them all giving their take on the famous introduction.


Heineken 1998 'James Bond's TV Commercial

Get Bond in Your Inbox

Sign up for occasional email updates from MI6. Get notified of breaking Bond news, and digests of recently releases features:


Share The Story

Open in a new window/tab