Bond Commercials - Heineken (2)
8th May 2016
When John Cleese took over the role of Q for 'Die Another Day' he also starred in a tie-in TV commercial for Heineken
By MI6 Staff
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 - When John Cleese took over the role of Q for )
In 2002, John Cleese took over the role of Q in 'Die Another Day' after the passing of Desmond Llewelyn three years prior.
Product placement agency Norm Marshall & Associates, who managed 60 global brands at the time, were responsible for getting a bottle of Heineken on a table in the film. In return, Heineken promoted 'Die Another Day' in their online, print and television campaigns. For the latter, NMA created a 30-second spot with Cleese performing as Q.
Heneieken 'Q Phone' TV Commercial
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