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Bond Commercials - Heineken (2)

8th May 2016

When John Cleese took over the role of Q for 'Die Another Day' he also starred in a tie-in TV commercial for Heineken

MI6 logo By MI6 Staff
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In 2002, John Cleese took over the role of Q in 'Die Another Day' after the passing of Desmond Llewelyn three years prior.

Product placement agency Norm Marshall & Associates, who managed 60 global brands at the time, were responsible for getting a bottle of Heineken on a table in the film. In return, Heineken promoted 'Die Another Day' in their online, print and television campaigns. For the latter, NMA created a 30-second spot with Cleese performing as Q.

Heneieken 'Q Phone' TV Commercial

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