Bond Commercials - Heineken (2)
8th May 2016
When John Cleese took over the role of Q for 'Die Another Day' he also starred in a tie-in TV commercial for Heineken
By MI6 Staff
In 2002, John Cleese took over the role of Q in 'Die Another Day' after the passing of Desmond Llewelyn three years prior.
Product placement agency Norm Marshall & Associates, who managed 60 global brands at the time, were responsible for getting a bottle of Heineken on a table in the film. In return, Heineken promoted 'Die Another Day' in their online, print and television campaigns. For the latter, NMA created a 30-second spot with Cleese performing as Q.